As the coronavirus pandemic continues, business owners across the country and around the world are facing a tremendous amount of uncertainty. With sales slumping and revenues reaching an all-time low for many businesses, both online and traditional, finding ways to keep audiences engaged, ramping up online marketing efforts and converting leads is more important than ever. We don’t know to what extent this pandemic will affect the economy or even how long its effects will last. What we do know, is that there is a much larger audience to reach and interact with online, due to widespread shutdowns and stay-at-home orders. It’s just a matter of implementing some fresh marketing strategies designed to keep your audience engaged.
Whether your business has remained profitable through the COVID-19 quarantine or it is among the hardest hit, the one critical thing you need to do now is stay relevant and top-of-mind with your customers. So, how exactly do you go about doing this during the current COVID-19 crisis? The following tried and true marketing strategies can help.
Publish Quality, SEO-Driven Blog Posts
There is no doubt that blogging is an excellent content marketing strategy that can significantly boost your web traffic. In fact, statistics from 2020 show that having a blog improves your chances of ranking higher in Google’s Search Engine Results Page (SERP) by 434%. The important thing is to show that you are an authority in your industry and make your business stand out from the pack. To do so, you’ll want to create fresh, high-quality web content with Search Engine Optimization (SEO) in mind. Publishing superior, keyword-rich blog posts with relative frequency will show your audience that you are able to stay relevant and up to date and tap into trends. During COVID-19, that may mean publishing blog posts about how your business is responding to the ongoing coronavirus crisis.
Share Updates on Your Social Networks
Social media is a critical component of online marketing, but for some companies, keeping up with social media can be a challenge. With more and more people on social media during the COVID-19 quarantine, now is the perfect time to engage more of your audience on Facebook, Instagram, Twitter, YouTube and other social platforms. It offers you a unique opportunity to connect with your customers on a personal level and answer any questions they may have about your business during COVID-19. More than just an informal platform for posting photos and witty comments, social media is a gold mine for building brand awareness and nurturing customer loyalty.
Keep Your Subscribers Updated
Your customers want to know how the current coronavirus situation has affected your business and what changes you plan to implement moving forward to address COVID-19 concerns. The best way to keep your audience informed during this uncertain time is to touch base with them regularly and share updates about your brand. To do that, you may choose to build an email list or put together a newsletter for subscribers. Both options allow you to share important information with your customers, promote your business, highlight products and sales, and turn subscribers into leads and customers.
We Can Handle All of Your Business Content Needs
Quality content is an important component of any business’ marketing strategy. Creating valuable, relevant content can do so much for your business, whether your company is strictly online or you have a physical store. It gives you the opportunity to connect with and educate your customers, so you can build trust and relationships, and it also encourages conversions by giving consumers the information they need to make an educated purchasing decision.
Whatever your business model, content is key. If you are looking for a professional to help with your content writing needs – blog posts, social media content, newsletters or website content – we can help. Our copywriting team is well-versed in SEO and we have the tools necessary to give your content the boost it needs to improve your business’ performance online. We will take care of your web content needs so you can focus on what is most important right now – managing your business during COVID-19.
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