By now, you already know that content is a crucial component of any successful online marketing strategy. That is why 70% of marketers are actively investing in content marketing. You may also know that creating the type of quality content you need for your business is no easy feat – it requires not only time, but a clear understanding of targeted keywords, SEO best practices and other marketing concepts. Most business owners simply don’t have the time necessary to create and publish content at an optimal level of frequency and quality, nor do they have the know-how. The good news is that a seasoned content writer can be an excellent resource for your business and your brand. Not only can hiring a professional content writer save you a great deal of time, it can give you real, measurable value for your money. If you’re not convinced yet, keep reading.
Content Development is an Effective SEO Tactic
Search engines often use complex algorithms to determine ranking results. Google, for instance, considers more than 200 factors when ranking a web page. While you may be
familiar with Search Engine Optimization (SEO), at least in concept, unless you’re a pro at optimizing web content for search engines, you should leave the SEO content writing to a professional. A trained SEO content writer knows how to create keyword-rich content that is relevant and easy to read. And the more accessible and readable your content is, the better the experience your website is providing your users. The end result? A better Google ranking.
“In a recent poll of marketing professionals, 57% said that on-page content development was the most effective SEO tactic.”
Save Yourself Time and Money
Creating consistent, high-quality content that is well-written and informative takes time.
Unfortunately, for many business owners, there is very little time left to spare. Those who choose to write and publish their own content often end up frustrated or feel like they are wasting their time. Either that, or the quality of their content and the consistency with which they are
able to publish are compromised due to the countless other essential tasks they have to complete. If you have found yourself in this situation, consider this: every hour you spend writing content is one hour you’re not working on other aspects of your business.
“Search engine optimization can be complicated, but one of the most effective SEO tools you should be using for your website is easy: great content.”
Get a Fresh Perspective from a Content Writer
As a business owner, you are the closest person to your business and you understand it best. It would follow then, that you are the most qualified person to write about your business and the products or services you offer. But that is not necessarily the case.
Do You Know What You Want to Say?
You may have a specific message that you want to relay to your audience in your own style, but unless you are a professional content writer, you may lack the skills to do so in a way that benefits your brand. Sometimes the best thing you can do for your brand and business is get a fresh perspective from someone who has a firm grasp on content writing and can communicate your message in a professional, customer-centric way.
Do You Know How to Say It?
Ensuring that your message resonates with your audience in a meaningful, positive way is the key to building your brand and creating lasting relationships with customers. You may have an idea of what you want to say, but the way you say it may not match what your customers want to hear. Hiring a professional content writer who can turn your thoughts or ideas into relevant content and help you communicate those ideas in a clear and concise way may be exactly what you need to reach your target audience.
Develop an Effective Content Marketing Strategy
It takes more than an occasional blog post to create an effective content marketing strategy for your business. Your content needs to be fresh and interesting and it needs to reach your target audience day after day, week after week, month after month. For many business owners, that kind of frequency simply isn’t possible. An experienced content writer, on the other hand, can keep up with the demand, plan and manage the creation and distribution of quality web content, and deliver impressive results.
Find Out How We Can Help
If you are in the process of launching a new website or looking to boost your brand with great content, it is worth it to hire a copywriting expert. Whether you are in the market for consistent blog posts, articles, email newsletters or press releases, we can handle all of your content writing needs for you so you can put your focus where it belongs – on your business.
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